What are web analytics and how can they be used?
What will be an ideal response?
Web analytics are statistics that are gathered by web servers and then analyzed. Web servers track and record various usage and traffic statistics in files called server logs. Reporting tools can aggregate and analyze the data in these files to help you learn about your users and their activity on your web site. The data gathered by the web servers contains relevant details about your visitors, including how they came to your site, whether by bookmark, search engine, or a link on another web site. If visitors used a search engine, you can see what term they entered to find your site. You can see what pages are most visited, and even see an approximate view of where your users are geographically located, based on their identifying Internet address.
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