The societal marketing concept considers society's long-term best interests along with the satisfaction of customers' wants and needs.
Answer the following statement true (T) or false (F)
True
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Who do criminologists compare fraudsters to in relation to repeat offenses and why?
a. Rapists. They repeat their crimes because they are not severely punished. b. Shoplifters. They steal goods frequently and in small quantities until they are confronted. c. Bank Robbers. They steal a lot of money from wealthy sources. d. Bank Tellers. They have access to a large amount of resources and they are perceived to be trustworthy people.
To understand individual differences, we must also have a high degree of ______ and ______.
What will be an ideal response?
Chris just landed her dream job but realizes that her college wardrobe is not going to work for her new professional position. In this situation, Chris has a(n) ________
A) benefit B) exchange C) value D) need E) utility
As FourSquare members check in, local businesses in that area can reach out to them with special offers and interactive promotions such as free drinks or discounts. What type of segmentation are local businesses using when they give offers through FourSquare?
a. Geographic segmentation. b. Demographic segmentation. c. Psychographic segmentation. d. Behavioral segmentation. e. None of the above