Briefly explain the differences between a product and a brand

What will be an ideal response?


Consumers view a product and a brand differently. A product is something produced in a factory, but a brand is created through marketing communications and experience. Competitors can easily reproduce a product, but they cannot copy a unique brand. Product is a generic term, but customers associate personality and values with a brand. While a product may become outdated, a successful and well-managed brand can be timeless.

Business

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If the promisee agrees not to do something he or she has a legal right to do in exchange for the promisor's promise, that does not provide legal value.

Answer the following statement true (T) or false (F)

Business

Which of the following situations is not a segregation of duties violation?

a. The purchasing department initiates purchases when the purchasing supervisor determines inventory levels are too low. b. The warehouse clerk, who has the custodial responsibility over inventory in the warehouse, keeps the official inventory records. c. The sales manager has the responsibility to approve credit and the authority to write off accounts. d. The accounting clerk who shares the record keeping responsibility for the accounts receivable subsidiary ledger performs the monthly reconciliation of the subsidiary ledger and the control account. e. All of these are segregation of duty violations.

Business

According to the text, an unbalanced rating scale is one of the commonly used itemized rating scales

Indicate whether the statement is true or false

Business

The context level data flow diagram is a physical input to the lower CASE models that automatically produce program code

Indicate whether the statement is true or false

Business