You are a sales manager and you are responsible for tracking a wide range of metrics related to your firm. Explain in what part of the marketing planning process these metrics would be determined and why they are important
What will be an ideal response?
During the implementation and control part of the marketing planning process, metrics are developed that are concrete measures of various aspects of marketing performance. The control process determines to what degree objectives are being met by measuring actual performance, comparing performance to objectives and strategies, and making adjustments to the objectives or strategies on the basis of this analysis. Marketing metrics are important to give managers feedback on what is working and, more importantly, what isn't working.
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For some products, affective ads are an effective approach because there are no real tangible differences among the brands
Indicate whether the statement is true or false
Cash flows from purchases, sales, and maturities of investments are usually classified as_____________activities
Fill in the blank(s) with correct word
Rowanda could not settle her tax dispute with the IRS at the appeals conference. If she wants to litigate the issue but does not have sufficient funds to pay the proposed tax deficiency, Rowanda should litigate in the:
A. U.S. Circuit Court of Appeals. B. U.S. Court of Federal Claims. C. Tax Court. D. U.S. District Court. E. None of the choices are correct.
The cost of activities that are incurred to correct defective products before they are shipped are:
a. prevention costs. b. appraisal costs. c. internal failure costs. d. external failure costs.