PR efforts on behalf of charities, relief groups, or other organizations serving publics in need are called

A. viral PR.
B. cause marketing.
C. do-good PR.
D. lobbying.


Answer: B

Communication & Mass Media

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In the Sullivan decision, the U.S. Supreme Court ruled that

A) to be found guilty of libel, one must display reckless disregard of the truth. B) public officials need shielding. C) the advertorial deserved Constitutional protection. D) the New York Times had recklessly disregarded the truth.

Communication & Mass Media

The first practical use of radio was in 1913 The first practical use of radio was in 1913

Communication & Mass Media

Which of the following statements is true about being skeptical?

A. It is about evaluating the evidence for a claim. B. It is the same as being cynical. C. It is about finding fault with a claim. D. It harms a listener's credibility.

Communication & Mass Media

In a speech of introduction, you should use the

A. name the speaker prefers. B. speaker's first name only. C. speaker's last name only. D. speaker's full name.

Communication & Mass Media