PR efforts on behalf of charities, relief groups, or other organizations serving publics in need are called
A. viral PR.
B. cause marketing.
C. do-good PR.
D. lobbying.
Answer: B
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In the Sullivan decision, the U.S. Supreme Court ruled that
A) to be found guilty of libel, one must display reckless disregard of the truth. B) public officials need shielding. C) the advertorial deserved Constitutional protection. D) the New York Times had recklessly disregarded the truth.
The first practical use of radio was in 1913 The first practical use of radio was in 1913
Which of the following statements is true about being skeptical?
A. It is about evaluating the evidence for a claim. B. It is the same as being cynical. C. It is about finding fault with a claim. D. It harms a listener's credibility.
In a speech of introduction, you should use the
A. name the speaker prefers. B. speaker's first name only. C. speaker's last name only. D. speaker's full name.