In a representation of diffusion theory audience members, which group of individuals is the largest?
a. innovators
b. laggards
c. late majority
d. early adopters
c. late majority
Communication & Mass Media
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What will be an ideal response?
Communication & Mass Media
The biggest disadvantage of using the projective technique in advertising research is
a) Cost b) Difficulty in data analysis c) Sampling d) Artificial environment True/False
Communication & Mass Media
Communicating involves ethical choices about both what you say and how you say it
Indicate whether the statement is true or false.
Communication & Mass Media
The speaker can combat listener distractions by
A) emphasizing how each main idea relates to the thesis. B) talking louder and faster. C) using audience analysis to analyze listeners' preconceptions. D) making the speech as short as possible. E) lecturing the audience on the need to pay attention.
Communication & Mass Media