How does advertising differ from any other form of promotion?
A. It tries to attract attention to the firm and its offerings without having to pay media costs.
B. It is any unpaid form of nonpersonal presentation of ideas, goods, or services.
C. It is the main form of personal selling which includes the use of traditional media as well as new media.
D. It must be paid for, while another form of mass selling-publicity-is unpaid.
E. It involves direct spoken communication between sellers and potential customers.
Answer: D
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Fill in the blank with correct word.