According to Skinner, the paycheck is a form of feedback that reinforces behavior but is not motivational

Indicate whether this statement is true or false.


Answer: F

Communication & Mass Media

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Listening is used at least three times as much as ______.

a. reading b. speaking c. writing d. responding

Communication & Mass Media

The media richness model is a rational model of technology choice.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Billy is the head of an editorial team. What must he do on a regular basis, and why is it important?

a) Go through previous editions of the newspaper to check if any anomalies are present; it is important because he will have a factual basis with which to arrange the content b) Ask the employees about the stories they like to read; it is important because he can analyze the readership of the newsletter c) Ask the employees about the stories they read in the latest publication; it is important because he can recall the articles from the past editions of the newsletter d) Ask the employees about their understanding of the stories; it is important because he can grasp the perceptions of the readers through the stories.

Communication & Mass Media

Being untruthful is more than lying; it also includes ________

A) telling only half-truth B) misusing facts and/or statistics C) leaving out important information D) all of the above

Communication & Mass Media