All of the following influence the extent to which an individual conducts an external search for information EXCEPT:
A. perceived risk
B. knowledge
C. prior experience
D. social class
E. level of interest
Answer: D
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Since market maturity can be different from country to country, consumer sampling and coupons are appropriate for mature markets
Indicate whether the statement is true or false
When a scale has "labels" as opposed to "levels" we can normally assume the level of measurement is:
A) metric B) in small increments C) categorical D) to scale E) average
The manager of a division is displeased with the ROI of the division. One step that would increase ROI (holding everything else constant) is
A) increasing investment. B) increasing sales. C) increasing costs. D) decreasing operating income. E) none of these.
?A self-evaluation ensures that an employee knows against what criteria he or she is being evaluated, eliminating any potential surprises.
Answer the following statement true (T) or false (F)