A fundamental rule in marketing is to set high customer expectations.
Answer the following statement true (T) or false (F)
False
A fundamental rule in marketing is to not set customer expectations so high that they cannot be effectively met on a consistent basis. This is because it is always better to under promise and over deliver than the reverse scenario. This concept is often called customer expectations management.
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The first step in the incremental analysis is to eliminate all relevant revenues and costs
Indicate whether the statement is true or false
Writing quickly so that you can get your thoughts down and refine them in later versions is known as ________
Fill in the blank(s) with correct word
What is the future value of $16.54 after two years if these funds can be invested to earn 5.5%, compounded annually?
A) $18.24 B) $18.36 C) $18.58 D) $18.50 E) $18.41
An agent may not engage in inappropriate behavior that reflects badly on the principal. This rule applies to conduct A)during working hours
B)during off-duty time. C)during both working hours and off-duty time. D)only by public officials.