Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium?
A. reduced permanence and prestige
B. low demographic selectivity
C. thin penetration of households
D. low receptivity to advertising by readers
E. inability to offer specialized services
Answer: C
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A _______________________________ is formed when workers march outside an employer's location to protest or publicize their dispute.
Fill in the blank(s) with the appropriate word(s).
Multiple Choice: Conceptual Assume that inflation is expected to decline steadily in the future, but that the real risk-free rate, r*, will remain constant. Which of the following statements is CORRECT, other things held constant?
A. If the pure expectations theory holds, the Treasury yield curve must be downward sloping. B. If the pure expectations theory holds, the corporate yield curve must be downward sloping. C. If there is a positive maturity risk premium, the Treasury yield curve must be upward sloping. D. If inflation is expected to decline, there can be no maturity risk premium. E. The expectations theory cannot hold if inflation is decreasing.
Performance of a single contract (e.g., the sale/purchase of a pizza in a fast food outlet) requires the prior performance of many other contracts by other persons
Indicate whether the statement is true or false
In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is known as a ________.
A. star B. dog C. cash cow D. question mark