Telemarketing is a form of direct marketing

Indicate whether this statement is true or false.


Answer: T

Communication & Mass Media

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If a speaker wants to explain or describe facts, truths, and principles in a way that stimulates interest, facilitates understanding, and increases the likelihood of remembering, then he/she would want to use a(n) __________ speech.

a. informative b. persuasive c. narrative d. special occasion

Communication & Mass Media

Monroe's motivated sequence is a classic organizational

strategy using an appeal to need. Indicate whether the statement is true or false

Communication & Mass Media

In ______ type of story, reporters edit the video and voice their script in advance so that the entire story is ready to plug into the newscast.

A. VO/SOT B. reader C. package D. voice-over

Communication & Mass Media

_____ listening occurs when people listen to members of other cultures and consider them as inferior, uninformed, illogical, or lacking in expertise only because they are from different cultures

Fill in the blanks with correct word

Communication & Mass Media