Discuss one of the real-life examples presented in the chapter and how it relates to the field of public relations
What will be an ideal response?
Lance Armstrong used his celebrity status as well as his personal battle with
cancer to promote the Lance Armstrong Foundation, more specifically the Live Strong"
campaign to raise awareness and funds for cancer research. From this, we can learn that "star
power" is an effective tool utilized in public relations for a global outreach. Additionally, the
impact stems from the fact that it is cause-driven
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Yesterday some older kids at school shoved Samir into his locker. Today he is afraid to go to school because he is convinced it will happen again. Even though it only happened once, Samir is still experiencing bullying because ______.
a. he believes it will happen again b. he received intentional harm c. he has less power than the other kids d. he experienced physical abuse
Samuel Morse invented the telephone in 1844
Indicate whether this statement is true or false.
Public speaking in a democratic society must be ______
A) grounded in a strong code of ethics and a commitment to the public good B) careful to avoid tough political issues that some might find offensive C) loyal to the views of an established political party, even when controversial D) effective in discouraging dissent and criticism in an attempt to achieve consensus
According to the Impact / Convergence box, “Newspaper Readers Prefer the Printed Paper, But Mobile Access Is Increasing,” which of the following is true?
a. Most regular newspaper readers prefer to read the newspaper online. b. There are now more online-only newspapers than traditional print newspapers. c. Most regular newspaper readers prefer accessing stories on their mobile devices. d. About 29 percent of readers are now accessing both the print and online editions of newspapers.