Which of the following is the term for resellers, brokers, and facilitators that improve the effectiveness of a marketing channel?
A) third-party logistics providers
B) channel leaders
C) channel intermediaries
D) logistics managers
E) consignees
C
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Explain how society and culture relate to one another
What will be an ideal response?
A Board decides that a lottery is an inappropriate fundraiser in low-income neighborhoods. The board is performing which of the following functions?
a. expertise b. linking to the environment c. volunteering d. oversight e. marketing
Sprint encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's
A. target market. B. credibility. C. market share. D. reach. E. image.
A business that is owned by and operated for the benefit of patrons using its services is called a ________.
A. cooperative B. joint venture C. proprietorship D. fractional ownership