The same manufacturer produces Hanes, Playtex, and Bali clothing for women. This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new-product ideas, such as jewelry, wide shoes, and belts. The manufacturer used a research technique called a:
A. focus group
B. brainstorming session
C. buying center
D. product-review committee
E. venture team
Answer: A
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Fill in the blank(s) with the appropriate word(s).
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What will be an ideal response?