Emphasizing how your product or service meets your audience's needs is part of which aspect of the AIDA approach for organizing sales messages?
A) Grabbing your audience's attention
B) Creating a sense of desire in your audience
C) Making it easy for the audience to act
D) Building your audience's interest
E) Letting your audience know how to respond
Answer: D
Explanation: D) In the acronym AIDA, the I stands for interest. To build your audience's interest, emphasize how your product or service meets their needs.
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