The Canfields want to landscape their five-acre yard. The couple plans an herb garden in back that will lead to an English cottage garden. In the west side yard, they are planning on a Japanese garden and a rose garden will be located in the east side yard. They have hired a landscaper to draw the design and to do the actual planning. The Canfields want input on the landscaping. They have asked the landscaper to set up several points where they can give their inputs, correct anything they do not like and make changes before the plan is finalized. Most landscapers would be bothered with this seeming interference, but the landscaper the Canfields chose has used this method for years as a way to measure his company's customer service performance. The landscaper is using a method of gathering
customer information most similar to which of the following methods?
A. Trailer calls
B. Requirements research
C. Market-oriented ethnography
D. Critical incidents studies
E. Process checkpoint evaluations
Answer: E
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A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.
Answer the following statement true (T) or false (F)
A principal components analysis was run and the following eigenvalue results were obtained: 2.731, 2.218, .442, .341, .183, and .085. How many factors would you retain using the eigenvalues to determine the number of factors?
A) one B) two C) four D) six
Which of the following statements is not supported by empirical evidence from capital market research?
a. Accounting earnings appear to have information content and to affect security prices. b. Alternative accounting policies with no apparent direct or indirect cash flow consequences to the firm do not seem to affect security prices. c. There are no incentives to choose certain alternative accounting policies over others because there are never cash consequences. d. Accounting-based risk measures correlate with market risk measures, suggesting that accounting numbers are useful for risk assessment.
One of the provisions of the USA PATRIOT Act is ensure that every designated firm creates the position of compliance officer. Which of the items below is not one of the key duties?
a. Approve a written antimoney laundering program b. Written policies, procedures, and controls to prevent and detect money laundering c. Administering the firm’s computer monitoring program d. An ongoing employee training program