A firm that knowingly quotes a higher original price on a product to make the discount it offers on the product seem more substantial is engaged in ________ pricing.
Fill in the blank(s) with the appropriate word(s).
deceptive
Deceptive pricing is an illegal practice that involves intentionally misleading customers with price promotions.
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The product positioning strategy based on how a product is used is the positioning approach of:
A) product attributes B) competitors C) use or application D) price-quality relationship
When asked to rewrite something as a complete sentence, what is most likely the problem?
A) There is a dangling modifier. B) There is a sentence fragment. C) There is a nonrestrictive clause or phrase. D) There is an incorrect preposition.
The acronym EAP stands for which of the following:
a. Employer Assistance Programme b. Employee Advice Programme c. Employee Assistance Programme d. Employee Advice Phoneline
Which of the following statements is correct concerning the use of graphics?
a. The use of graphics makes text discussion unnecessary. b. Three or four pages of graphics can effectively convey several hundred pages of text. c. Graphics should be reserved for communicating ideas that are highly quantitative. d. The term "graphics" in business reports refers only to the use of bar charts, line charts, and pie charts.