Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries

Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use?
A) direct-mail marketing
B) catalog marketing
C) telemarketing
D) direct-response TV marketing
E) m-commerce


A

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