An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as ________
A) evaluative research
B) goal setting
C) team building
D) a planning grid
E) a situation analysis
Answer: E
Communication & Mass Media
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What are the two phases of brainstorming?
What will be an ideal response?
Communication & Mass Media
The key to whether overlapping speech becomes an interruption is the extent to which the overlap is ______.
a. interesting or captivating b. dominant or powerful c. balanced or symmetrical d. humorous or serious
Communication & Mass Media
Television commercials use pathos to sell products
Indicate whether the statement is true or false
Communication & Mass Media
In television, local advertising sales account for approximately ____ of total industry
revenues.
a. 18% b. 24% c. 33% d. 45% e. 63%
Communication & Mass Media