While watching TV, Yara and her friend Sophie see an advertisement of a new shampoo. While Yara tells Sophie that she intends to buy the product, Sophie, who is a dermatologist, warns her that the shampoo has harsh chemicals that could be harmful to the scalp and hair. After hearing this, Yara decides not to buy the shampoo. Over the next few months, the advertisement is often played on TV. Yara forgets Sophie's warning and buys the shampoo. This is an example of ________.
A. the curvilinear effect
B. the neutral effect
C. the inoculation effect
D. the sleeper effect
Answer: D
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What will be an ideal response?
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A. John Watson B. Ivan Pavlov C. B.F. Skinner D. Edward L. Thorndike
An adult is able to remember that CIA stands for "Central Intelligence Agency," and yet a child is not. Why is this, according to your text?
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