A(n) ______ is a speech pattern characteristic of a group of people from a particular area or of a specific ethnicity.
a. dialect
b. regionalism
c. pronunciation
d. articulation
a. dialect
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Newspaper advertisers can sometimes receive ________, a discount applied retroactively as the volume of advertising increases through the year.
A. space discounts B. acquisition fees C. ad overruns D. earned rates E. short rates
Shrinking the amount of product instead of raising the price is a good way to counteract consumer resistance to price increases
Indicate whether the statement is true or false
The equation for r involves dividing the ________ by ________
A) COVxy; the product of the variance of X and Y (Sx2Sy2 ) B) product of the standard deviation of X and Y (SxSy); COVxy C) COVxy; the product of the standard deviation of X and Y (SxSy) D) product of the variances of X and Y (Sx2Sy2 ); COVxy
Which of the following statements is most likely true about the new product development process?
A) The first step in developing a new product involves determining any budgetary or distribution limitations. B) Most firms discourage employees from contributing new product ideas because of legal concerns. C) In most cases, concept testing is followed by concept development. D) A product concept should be developed for each idea before it goes through idea screening. E) Customers, competitors, distributors, and suppliers are major sources of new product ideas.