Competitive intelligence allows managers to do all of the following EXCEPT:
A. predict changes in business relationships
B. forecast a competitor's strategy
C. become more efficient and effective competitors
D. guard against threats
E. eliminate the need for marketing research
Answer: E
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If the perpetual inventory records show lower quantities of inventory than the physical count, an explanation of the difference might be unrecorded:
A. purchases. B. purchase discounts. C. sales discounts. D. sales.
Land costing $88,000 was sold for $50,000 cash. The loss on the sale was reported on the income statement as other expense. On the statement of cash flows, what amount should be reported as an investing activity from the sale of land?
A) $50,000 B) $88,000 C) $138,000 D) $38,000
Stazia Inc is a software company that intends to collaborate with Softron Inc, another multinational company. Steve, the chief executive officer of Stazia, decides to discuss the company's objectives with Jared, the chief executive officer of Softron. Steve seeks to obtain information about the services Softron offers and the quality process it follows. Steve intends to gather maximum information from this discussion including nonverbal cues. In this scenario, which of the following channels of communication should Steve use??
A) ?An email message B) ?A telephone conversation C) ?A face-to-face meeting D) A voice mail
Answer the following statement(s) true (T) or false (F)
1. The two components of marketing are advertising and selling. 2. Marketing is a process that fulfills both individual and organizational objectives. 3. The term product refers to tangible goods as well as services. 4. The ultimate purpose of marketing is to bring about exchanges between buyers and sellers. 5. Marketing produces utility, or added value.