How can a low-power negotiator use the power of competition to leverage power?
What will be an ideal response?
This is a variation on the power of a BATNA. If the low-power negotiator has something to offer, they should make sure to offer it to more than one high-power party. If two or more high-power parties start competing against each other for what you have, some may actually do a deal with you simply to keep you from doing a deal with one of their competitors.
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With respect to the "six brand building blocks," brand ________ signifies how well the product or service meets customers' functional needs
A) judgment B) imagery C) salience D) performance E) resonance
Which of the following organizational citizenship categories consists of people who make efficient use of work time and exert extra effort?
A. Civic virtue B. Sportsmanship C. Altruism D. Conscientiousness
The total financial benefit that results from owning a brand is quantified through the process of brand ________
A) differentiation B) valuation C) extension D) positioning E) equity
The basic strategy options for local companies in competing against global challengers include
A. utilizing understanding of local customer needs and preferences to create customized products or services, developing business models to exploit shortcoming in local infrastructure, and using acquisitions and rapid growth to defend against expansion-minded multinationals. B. franchising strategies, multidomestic strategies keyed to product superiority, global low-cost leadership strategies, and cross-border coordination strategies. C. focused differentiation and broad differentiation strategies. D. best-cost provider and focused low-cost provider and low-cost leadership strategies. E. export strategies, licensing strategies, and cross-border transfer strategies.