Today, companies tend to focus on developed countries as they search out international markets.
Answer the following statement true (T) or false (F)
False
Rationale: Today companies are paying greater attention to emerging markets, where income and buying power are growing rapidly.
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To optimize permission marketing, firms must feature empowerment and reciprocity
Indicate whether the statement is true or false
The characteristic where each partner is personally liable for the debts of the partnership is known as _____________________
Fill in the blank(s) with correct word
A constraint with positive slack or surplus is called a
A) nonbinding constraint. B) resource constraint. C) binding constraint. D) nonlinear constraint. E) linear constraint.
Scenario 17.2 Use the following to answer the questions. The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and J.C.Penney's, through its own sales force. Marilyn Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the United States. Marilyn has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials that
demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Marilyn and other members of the sales force will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over. Refer to Scenario 17.2. Presto appears to be using ____ to educate its sales force. A. formal sales training B. on-the-job training C. negative motivation D. territorial meetings E. recruiting training