When you seek to overcome apathy in your audience or

reinforce an existing attitude, belief, value, or behavior, you
are creating a persuasive speech to

a. entertain.
b. inspire.
c. convince.
d. stimulate.


d

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. “You think what you can say” is the proposal of the mood-congruent hypothesis. 2. Media references are common because of the denotative means with which they are associated. 3. Relationships are developed and maintained through symbolic activity. 4. In the communication field, God terms and Devil terms are absolutes for all people in the same society.

Communication & Mass Media

Propositions should be phrased so that they contain several different ideas about the object of change and the kinds of changes that might be made

Indicate whether the statement is true or false.

Communication & Mass Media

A book that is downloaded in electronic form from the Internet to a computer or handheld device is

A. an e-book. B. an e-read. C. POD. D. e-publishing.

Communication & Mass Media

For each discipline below, select the letter that identifies its contribution to the study of intercultural communication.a.information about stereotypes and prejudice and how they influence our communicationb.the meaning of culture, its role in our lives, and its influence on the perspectives of researchersc.a conceptualization of the relationship between language and cultureanthropology

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media