Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer price. This is an example of:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer focus.
B
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Period costs are also called noninventoriable costs
Indicate whether the statement is true or false
Which of the following characterizes indirect exporting?
A) It requires more investment than joint venturing. B) It requires an overseas marketing organization or network. C) It involves less risk and investment than other entry methods. D) The potential returns are greater than direct exporting. E) It involves joining with foreign companies to produce or market products or services.
Often, attractive opportunities are fairly close to markets the firm already knows.
Answer the following statement true (T) or false (F)
Customers view regularly unsought products as
A. really new ideas that potential customers do not know about yet. B. different, and they want to inspect them for quality and suitability. C. worth the time and effort to compare with competing products. D. basically the same. E. undesirable but not unsold forever.