Sadie runs a local ice cream stand and is developing a new type of ice cream sundae. She just sent a press release to the local newspaper and updated her website with information about the new sundae. Based on this information, Sadie is most likely in the _____ stage of the new-product development cycle.
A. screening
B. commercialization
C. business analysis
D. concept testing
E. product development
Answer: B
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