Which of the following is NOT one of the four major online marketing domains?
A) B2C (business-to-consumer)
B) B2R (business-to-retailer)
C) B2B (business-to-business)
D) C2C (consumer-to-consumer)
E) C2B (consumer-to-business)
B) B2R (business-to-retailer)
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Useful information, including details about a company's financial history, industry data, and credit ratings is available from
A) the SEC. B) Standard & Poor's. C) The Wall Street Journal. D) a company's website.
Three Dogs, Inc., a wholesaler of bar equipment, has been in business for ten years but sales have leveled off. It has a very loyal customer base, but the board of directors is afraid that if it does not continue to gain new clients, it will eventually be pushed out of business by the competition. Three Dogs maintains an active email database and sends notices of discounts and specials pricing to clients on a regular basis and has an excellent loyalty program. It provides excellent customer service and receives excellent ratings on Yelp and other business rating sites. It would like to reach more retail businesses to market directly to them. If it could pick up 12 new clients a year for five years, and retain them, it would meet its objectives. It is considering marketing directly to
consumers of alcohol and promoting the quality of its products in order to prompt retail customers to demand Three Dog products in the bars and taverns they visit. What would be the best social media for it to use to reach retail businesses directly. A. YouTube B. Facebook C. Twitter D. LinkedIn
The language "I offer to sell you my 1974 White Ford Torino" is: A) a valid offer
B) not a valid offer because it lacks a definite price. C) not a valid offer because there are no terms for payment. D) not a valid offer because it is oral.
The rate of interest that is printed on the bond is called the ________ rate of interest.
A) stated B) market C) variable D) maturity