Political communications is a dynamic, interactive campaign-based process among politicians, the news media, and the public, which flows in what direction?

a. organization-to-government
b. government-to-citizen
c. candidate-to-voter
d. voter-to-candidate


c. candidate-to-voter

Communication & Mass Media

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A good PR practitioner knows newspeople's jobs almost as well as the newspeople do

a. True b. False

Communication & Mass Media

__________ occurs when you apply meaning to a sound

a. Hearing b. Remembering c. Understanding d. Attending

Communication & Mass Media

Appropriate inflection can have the effect of __________.

A. damaging the speaker's credibility B. distracting the listeners' attention C. distorting the message D. enhancing the speaker's message

Communication & Mass Media

If everyone knows your arguments, you will likely face which subcategory of purpose-related challenge?

A) complexity B) cultural history C) cost D) control

Communication & Mass Media