Advertising and MPR efforts tend to work equally well, therefore
A) firms can choose one or the other, since they cost the same.
B) organizations have a financial incentive to shift resources from advertising into MPR.
C) companies can safely abandon other elements in the marketing communication mix.
D) their effects will cancel each other out if used simultaneously.
E) exposure levels are exactly the same among all media outlets.
B
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Which of the following was not presented as data in support of liberalization of trade?
A. The proportion of children in the labor force has fallen by approximately two-thirds since 1960. B. There has been a dramatic decline in both the proportion and the absolute number of destitute people in the world, with those living in extreme poverty falling by half between 1990 and 2010. C. Life expectancy in the developing world has nearly doubled since World War II. D. More people have become better off at a faster pace in the past 60 years than at any other time in history. E. Citizens from more globally integrated countries have lower levels of civil liberties but greater economic prosperity.
Prepare journal entries to record the following merchandising transactions of Margin Company, which applies the perpetual inventory system and the gross method of recording invoices. Margin Company offers all of its credit customers credit terms of 2/10, n/30. May 1Purchased merchandise from Craft Company for $7,800 under credit terms of 1/10, n/30, FOB shipping point, invoice dated May 1.May 2 Purchased merchandise from Bow Company for $10,600 under credit terms 2/05, n/20, FOB destination.May 4 Paid $300 cash for the freight charges on the May 1 purchase of merchandise.May 5 Granted an $800 allowance from Craft Company for the return of part of the merchandise purchased on May 1.May 6 Paid Bow Company the balance due within the discount period.May 11 Paid Craft Company the balance
due within the discount period. What will be an ideal response?
According to Adrian North, the key to driving unwanted people away is ____________
a. unfamiliarity b. laws c. direct recourse d. indirect recourse e. segmentation
It is simple to generate a uniformly distributed random number with a minimum and maximum other than 0 and 1. For example, the formula = 150+100
RAND() generates a number uniformly distributed between
A. 100 and 150. B. 150 and 250. C. 50 and 100. D. 50 and 250.