Diligence, an essential service behavior, combines responsiveness and:
A) knowledge
B) technical skill
C) reliability
D) persuasiveness
E) precision
C
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When compared to merchant wholesalers, brokers and agents ________
A) perform more extensive functions B) do not take title to goods C) deal only in services and not products D) do not engage in any negotiation of wholesale deals E) rarely specialize in one product category or customer type
What term is used to describe the process of directing operations to achieve the organization's goals and plans?
A) Supervising B) Control C) Directing D) Planning
The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is referred to as
A. market segmentation. B. mass marketing. C. positioning. D. market fragmentation. E. concept testing.
In order to fertilize his vegetable farm, John, a farmer, needs to choose from two fertilizers: Nitro Plus and Phosphate Max. Each bag of Nitro Plus costs $7 and contains 8 pounds of nitrogen and 6 pounds of phosphate. Each bag of Phosphate Max costs $9 and contains 4 pounds of nitrogen and 8 pounds of phosphate. John’s vegetable farm requires at least 32 pounds of nitrogen and 48 pounds of phosphate. (Assume fractions of a bag are allowed). At the optimal solution, what is the cost of Nitro Plus used by John?
A. $12.85 B. $11.20 C. $7.65 D. $16.45