Is it a good thing to go to a point where marginal profit is zero? Explain


A common misunderstanding about marginal analysis is the idea that it seems foolish to go to a point where marginal profit is zero. "Isn't it better to earn a positive marginal profit?" This notion springs from confusion between the quantity one is seeking to maximize (total profit) and the gauge that indicates whether such a maximum has actually been attained (marginal profit). It is better to have a positive total profit than a zero total profit. In contrast, a zero value on the marginal profit gauge merely indicates that all is well?that total profit is at its maximum, that we are at the top of the profit hill, where the slope is zero.

Economics

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Economics

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Economics