Because Walmart has vast information about the consumer goods market, it might exert ________ power over P&G by providing or withholding important market information.
A. referent
B. legitimate
C. reward
D. information
E. coercive
Answer: D
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Maria, an office supply sales representative, is in the process of giving a sales presentation to the manager of a large accounting firm. Maria asks the manager, "How many desks do you think that you require?" The manager responds, "Three dozen. How soon can you deliver?" Which mental step has the manager reached?
A. Attention B. Interest C. Desire D. Conviction E. Action
During which stage of new product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
A) concept development B) marketing strategy C) business analysis D) product development E) test marketing
Since the observer does not interact with the subject in observation studies, observation is an error-free method of data collection.
Answer the following statement true (T) or false (F)
Because financial institutions in other countries are generally less regulated than those in the United States, they generally _____.
A. invest in less socially responsible companies than U.S. banks B. can provide businesses a greater variety of services than U.S. banks can C. invest to minimize investment corporations' losses D. can provide investment opportunities in illegal business plans also E. are required to fulfill the regulations of the Sarbanes-Oxley Act