Companies that cooperate extensively with competitors:
a. often do so because they are desperate.
b. experience a lower return on equity than companies that have an intermediate level of competitor alliance intensity.
c. experience a higher return on equity than companies that have an intermediate level of competitor alliance intensity.
d. experience about the same return on equity as companies that have an intermediate level of competitor alliance intensity.
e. should try to "beat" the alliance partner.
B
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