Which of the following statements about a medium's audience is true?
A. Data on the size of media audiences is almost nonexistent.
B. It is unethical for media vehicles to attract advertisers with audience demographics.
C. Most media planners are unconcerned about audience size because psychographic data is typically fabricated.
D. The content of the media vehicle tends to determine the type of people in the audience.
E. Audience refers to the number of people who remember seeing or hearing an advertisement.
Answer: D
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