Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________
A) address one set of core customer needs of a large market segment
B) have no segment focus
C) are used when demographics are not distinctive
D) are used when the company markets to a closely related attractive segment first
E) involve highly refined marketing effort directed at an overlooked, small group of customers
E
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Indicate whether the statement is true or false
___________ is the foundation for innovation
a. Propensity for risk b. Experimentation c. Creativity d. Organizational architecture e. Product leadership
________ is a doctrine that permits judges to make decisions based on fairness, equality, moral rights, and natural law
A) The common law of contracts B) The Restatement of the Law of Contracts C) Equity D) Letter of credit
Proponents of the ________ school of social responsibility argue for government representatives on boards of directors
A) institutional B) professional obligation C) regulation D) managerial