In an informative speech, your thesis states what you want your audience to believe or accept

Indicate whether the statement is true or false.


Answer: FALSE

Communication & Mass Media

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All of the following are "classic public relations campaigns" mentioned in the text EXCEPT

A) The civil rights campaign. B) The seat belt campaign. C) Tylenol crisis. D) The Halliburton campaign. E) Understanding AIDS.

Communication & Mass Media

A survey sample is considered to be representative of a particular population if ________

A) everyone in the population has an equal chance of participating in the survey B) the sample is of sufficient size C) if "K" is greater than 250 D) the survey instrument in nonbiased E) A and B

Communication & Mass Media

Mainstream audiences in the United States overwhelmingly favor which style of presentation?

A. home B. middle C. plain D. grand

Communication & Mass Media

What are the components of an interview guide?

A. all questions but no answer options B. all questions and answer options C. an outline of topics and subtopics D. major questions and some probing questions

Communication & Mass Media