Which of the following methods of collecting survey data is the least popular?
A) telephone interview
B) mail interview
C) observational interview
D) electronic interview
E) personal interview
B
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______ is human communication facilitated by a wide range of new media technologies, such as Tumblr, Snapchat, e-mail message systems, message boards, and online games.
a. Social media b. Computer-mediated communication c. Peripheral information d. Virtuality
Which of the following types of protection does the Fourth Amendment provide to U.S. citizens?
A) protection against self-incrimination B) protection against being tried for the same case twice C) protection from unreasonable search and seizure by the government D) protection from cruel and unusual punishment for a criminal defendant
Peter wants to segment the market for his frozen yogurt shop based on benefits sought. Unlike most demographic variables, the benefits sought dimension is more difficult to measure, so it is not as ________.
A. profitable B. inaccessible C. expensive to pursue D. stable in terms of consumption patterns E. identifiable
A world traveler prepares to leave the comforts of home for a back to nature visit to Gilligan's Island, where all transactions are conducted in coconuts and the banking system is completely undeveloped
The traveler can buy coconuts for $2 each before the journey. If he fails to bring enough coconuts with him and runs out, he must get some coconuts flown in at a cost of $5 each. If he finishes his vacation and has leftover coconuts he can cash them in when he returns home, but will receive only $1.50 per coconut. What is his loss per unit if he overstocks on coconuts prior to leaving home? A) $0.50 B) $1 C) $3.50 D) $4.50