The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as
A. a strategic alliance.
B. a joint venture.
C. a global direct ownership.
D. a multinational enterprise.
E. contract manufacturing.
Answer: A
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A. selective exposure. B. selective retention. C. selective comprehension. D. subliminal perception. E. selective perception.
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a. scrambled merchandising b. the wheel of retailing c. rationalized retailing d. life cycle retailing
The most important message in the Johari Window theory is that
a. trust and openness lead to better communication between people. b. there are things we don't know about ourselves that others know. c. people engage in communication in hopes that the outcome may lead to mutual trust, pleasure, and psychological well-being. d. decision-making power should be distributed to the people closest to the problem.
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a. MRP b. PERT c. SCM d. ERP