How does the Federal Communication Commission help regulate advertising?
What will be an ideal response?
The seven-member Federal Communications Commission (FCC) is an independent federal agency with jurisdiction over the radio, television, phone, satellite and cable TV industries, and the Internet. Its control over broadcast advertising
stems from its authority to license broadcasters (or take away their licenses). The FCC can restrict both the products advertised and the content of ads. For example, the FCC required stations to run commercials about the harmful effects of smoking even before Congress banned cigarette advertising on TV and radio.
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Creatives spend considerable time designing ads with powerful leverage points
Indicate whether the statement is true or false
The original goal of scientific management was to ______.
a. ensure fair treatment of employees b. stop job specialization c. maximize performance d. scientifically interact with employees
Large business purchasers usually call for detailed product specifications, written purchase orders, careful supplier searches, and formal approval These are all examples of how the business buying process is more ________ than the consumer buying process.
A) formalized B) creative C) opinion-based D) independent E) concentrated
The percentage-of-sales procedure arises from the idea that uncollectible amounts will vary with the volume of credit business. The firm estimates the appropriate percentage by studying its own experience or by inquiring into the experience of similar firms. Default rates generally fall within the range of _____of credit sales
a. .01% to .02% b. 1% to 2% c. 10% to 20% d. 21% to 30% e. 31% to 40%