Kantar Millward Brown ranks the world's top 100 brands. Google tops the list at $230 billion. In terms of revenue, however, Walmart dwarfs Google. Google earned $89.5 billion in global revenue, while Walmart earned $482 billion. While Walmart has higher revenues, Google has greater
A. brand name awareness.
B. brand equity.
C. brand power.
D. brand recognition.
E. brand licensing.
Answer: B
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What will be an ideal response?
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