He was the first candidate to apply the principles of selling products to selling himself for president of the United States:

a. John Adams
b. Grover Cleveland
c. Dwight Eisenhower
d. Lyndon Johnson
e.John Kennedy


c

Communication & Mass Media

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In a 2001 decision, the Supreme Court held that the regulation of cigarette advertising is federally preempted. The case:

a) Mangini v. R.J. Reynolds Tobacco Co.; b) U.S. v. United Foods, Inc.; c) Penn Advertising v. Schmoke; d) FDA v. Brown & Williamson Tobacco; e) Lorillard Tobacco v. Reilly.

Communication & Mass Media

________ is communication in which one person speaks and the other listens

Fill in the blank with correct word

Communication & Mass Media

Radio news writers use the inverse pyramid writing style

a. TRUE b. FALSE

Communication & Mass Media

The fear of public speaking is a type of

A. trait communication apprehension. B. state communication apprehension. C. communication argumentation. D. communication aversion.

Communication & Mass Media