You should deliberately repeat key words and phrases to _______________________
a. direct your readers
b. sound professional
c. focus attention away from other words and phrases
d. reinforce your message
d
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Salespeople represent customers to a company and represent a company to customers
Indicate whether the statement is true or false
It would take the shortest amount of time to determine the success of an advertising campaign with which of the following communication objectives?
A) persuading consumers to act B) changing brand perceptions C) increasing brand loyalty D) building brand awareness E) building brand relationships
Which validity measure would be most associated with the measurement of “honesty”?
A. High level validity B. Criterion-related validity C. Content validity D. Low level validity E. Construct validity
A firm handshake is a polite way to greet someone in any culture
Indicate whether the statement is true or false.