Qualitative research methods __________

a. often use statistics to measure effects
b. focus on media ratings
c. are the best form of audience measurement
d. provides non-numerical knowledge about communication
e. all of the above


d

Communication & Mass Media

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Which one of the following lists does not show measures of dispersion?

a. minimum and maximum b. maximum and range c. mean and mode d. minimum and range e. interquartile range

Communication & Mass Media

Three techniques in the process of active listening are questioning, paraphrasing, and expressing understanding

Indicate whether this statement is true or false

Communication & Mass Media

Culture is only a relevant factor in intercultural communication but not in other types of communication

Indicate whether the statement is true or false

Communication & Mass Media

The repetition of the same sounds to emphasize ideas in a speech is known as

a. amplification. b. repetition. c. alliteration. d. antithesis.

Communication & Mass Media