According to generally accepted accounting principles, the proper accounting treatment of the cost of developing intangible assets is to
A) carry the cost as an asset indefinitely.
B) amortize the cost over five years.
C) amortize the cost over a reasonable life.
D) write off the cost immediately.
D
You might also like to view...
A message evaluation can take place:
A) when an ad is completed B) when an ad has been shown to the public C) when the campaign is complete D) at any stage of the development of an ad
Target costing identifies a competitive price and then subtracts the desired profit to determine a target cost
Indicate whether the statement is true or false
The inaccuracy of the grapevine has more to do with the message output than with the input
Indicate whether the statement is true or false
Which of the following is usually NOT true about business products?
A. Demand for consumer products is derived from business products. B. The demand curve for a particular industry is usually inelastic. C. Each business product may be only a small part of the cost of a final product. D. The demand curve for individual sellers may be extremely elastic.