Briefly describe the "A" in S.M.A.R.T. goals.
What will be an ideal response?
Achievable - Goals must be realistic and achievable. You need to be able to look at your goal and say, "I can do that." Most of us cannot eliminate all $3,000 in credit cards or car loans in six months. Instead, be more realistic in developing your goal, such as adding an additional $50 to the minimum payment on your credit card.
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An individual at the preconventional level of moral development defines what is right on the basis of some broader set of universal values and principles.
Answer the following statement true (T) or false (F)
Which of the following is not a cash management technique frequently used by management?
a. Imprest funds. b. Lockboxes. c. Electronic funds transfers. d. Cash management agreement with financial institutions. e. All of the above.
After creating a message strategy statement, the advertiser must develop a compelling ________ that will bring the message strategy to life in a distinctive and memorable way
A) creative concept B) customer strategy C) customer benefit D) execution style E) media vehicle
Publicity can be very useful, especially in ________
A) explaining how easy it is to use a simple product or service B) minimizing the effect of a big budget C) announcing a new product or service D) responding to praise from competitors