What is the most common CRM mistake?
What will be an ideal response?
The most common CRM mistake is to view CRM as a technology and software solution only. Yet technology alone cannot build profitable customer relationships. Companies can't improve customer relationships by simply installing some new software. Instead, marketers should start with the fundamentals of managing customer relationships and then employ high-tech solutions. They should focus on the customer relationship, the central aspect of CRM.
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What should be a leader's role in practicing corporate social responsibility (CSR)? Give examples of some firms known for initiating successful socially responsible corporate programs
What will be an ideal response?
All of the following are characteristics of the strategic planning process except the
a. emphasis on both the short and long run. b. review of the attributes and behavior of the organization's competition. c. analysis of external economic factors. d. analysis of consumer demand.
It is essential that self-improvement goals and action plans be written out
Indicate whether the statement is true or false
Which of the following statements about sustainable development is most accurate?
A. Unfortunately, only a small number of consumers care whether a company practices sustainable development. B. A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development. C. A company that always makes its furniture from rare tropical woods is practicing sustainable development. D. Currently, sustainable development is a luxury that only large multinational companies can engage in. E. Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years.