What is a positioning statement? What information should be included in a positioning statement?
What will be an ideal response?
A positioning statement outlines the way marketers wish consumers to perceive their products relative to competitors' products. Successful marketing plans generally include a positioning statement. The statement identifies potential consumers of a product and the various ways they may be influenced by the product. A useful positioning statement should be able to answer such questions as 1. what do consumers think of the product; and 2. how will consumers learn about the product? A workable positioning statement should run between four and six sentences and serve as a planning tool for a marketing campaign.
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Typically, _____ is fairly simple and limited in scope.
A. in-house-developed software B. user-developed software C. licensed software D. commissioned software
Sensitivity analysis is often referred to as _____.
Fill in the blank(s) with the appropriate word(s).
Identify a way in which the servant leader stays in touch with the challenges and problems of others.
A. By getting out of the executive suite and onto the shop floor B. By getting out of the ivory tower and into the real world C. By getting out of the headquarters and into the field D. All of these E. None of these
Which of the following will not improve readability of a message on a mobile device?
A) Linear organization B) Only including priority information C) More detailed levels of information D) Shorter subject lines E) Shorter paragraphs