Before Emily started her transaction at a retailer, she was asked by the cashier for her phone number. This practice is gathering _______.

A. share of wallet
B. identifying information
C. biometrics
D. loyalty likelihood
E. cookies


B. identifying information

Business

You might also like to view...

Both the allowance method and the direct charge-off method are acceptable for tax purposes

Indicate whether the statement is true or false

Business

A tabular presentation that shows the outcome for each decision alternative under the various possible states of nature is called a:

A) decision tree. B) payoff table. C) feasible region. D) payback matrix.

Business

Dixon said to Lynn, "I'll sell you my Korden camera for $75." Lynn said, "No, I already have one." Costello then said, "I'll buy it at that price." Could Costello legally accept Dixon's offer? Why or why not?

Business

The world-famous discounter, Fernwood Booksellers, specializes in selling paperbacks for $7 each. The variable cost per book is $5. At current annual sales of 200,000 books, the publisher is just breaking even. It is estimated that if the authors' royalties are reduced, the variable cost per book will drop by $1. Assume authors' royalties are reduced and sales remain constant; how much more money can the publisher put into advertising (a fixed cost) and still break even?

A. $600,000 B. $466,667 C. $333,333 D. $200,000 E. None of the above

Business